The Strike King® Shadalicious Swimbait is a soft lure designed for optimal success in fishing. Its lively movement and realistic color options have been carefully chosen to enhance your time on...

Discover the expert-approved secrets of crappie fishing lures with the Strike King Mr. Crappie Slabalicious 2" (15 Pk). For 25 years, Wally Marshall has devoted himself to perfecting his skills and...

The Strike King Gravel Dawg 10 Crankbait, designed by Strike King pros Todd Castledine and Kevin VanDam, comes in two versions, the Gravel Dawg 8 and Gravel Dawg 10. This top-performing medium-diving...

Each Rage Tail lure is crafted with a distinctive and exclusive tail design, setting it apart from other soft plastic baits. With a specific purpose in mind, each bait is engineered using premium,...

The Strike King Tour Grade Bladed Titanium Umbrella Rig features enhanced flash thanks to the addition of five willow-blades. The use of titanium gives this rig exceptional durability while providing...

Crafted for handling any type of braid, whether thick or thin, the Strike King KVD 5.5" Precision Braid Scissors effortlessly cut through any braid that comes their way. These scissors are made with...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive...

The Strike King Rage Bug is perfect for use behind the DB Structure Head and can also be used as a flipping or creature bait. Its unique flanges provide a subtle yet consistent action, even at low...

The Strike King KVD Perfect Plastic Rodent (6 Pk) has been expertly designed for heavy cover fishing. Its unique structure creates a strong disturbance under the water and is proven to attract larger...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike...

Featuring stainless steel construction and a black nickel coating, the KVD Split Ring Pliers are ideal for precise braid cutting. The Combat Grip handles provide comfort and a non-slip grip. Plus,...