Strike King

The tail of Rage Tail® lure is uniquely designed, using high-quality plastics for exceptional action. Its specialized design serves a specific purpose and produces impressive splash, noise, and...

The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred...

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too...

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered...

Designed by expert lure maker Phil Marks, the Strike King Pro Model 8XD and 10XD Crankbaits are perfectly suited for big fish and big bait situations. With free-floating rattle chambers, they emit a...

The Strike King 3" Rage Tail Chunk (7 Pk) is an excellent lure for attracting finicky fish. Its short, fat body and extra-large pincers produce tantalizing movement, making it perfect for use as a...

Designed by our National Pro-Staff, the Red Eye Shad sets the standard for lipless crankbaits on the pro tour. With premium hooks, 3D eyes, and free floating rattles, this bait offers incredible...