If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler. Additionally, the patented Maghold System utilizes an...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's effectiveness lies in its intricate details, which replicate the...

Introducing the Bass Mafia Dangerous Swimbait 7", designed in collaboration with professional angler Chris Zaldain. This innovative freshwater swimbait, featuring a lifelike body and custom paddle-tail, excels at drawing in big bass in open waters and...

The Bass Mafia Dangerous Swimbait 6" is a fresh take on the traditional swimbait, co-designed by professional angler Chris Zaldain. This innovative lure is highly effective at luring in big bass in open water and around isolated targets. Its lifelike...

Expert anglers favor the Keitech Swing Impact FAT for its unmatched versatility and effectiveness with multiple fishing techniques. Whether used on A-rigs, jigs, spinnerbaits, Texas-rigs, or Carolina Rigs, this bait's thicker body and enhanced paddle...

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in multiple sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better...

The Bacca 4.5" Burrito Nacho Swimbait is a highly effective lure with a seductive wobbling action and an anatomically accurate profile. Its compact design and excellent skipping ability make it perfect for picking apart docks, while the unique flat-sided...

Experience a lifelike swim with the River2Sea S-Waver 168, boasting a natural S-Action swimming motion that is sure to entice and attract large gamefish. With a length of 6-1/4" and a weight of 1-5/8oz, this swimbait is guaranteed to make a splash on the...

The Jackall Gantarel Jr Swimbait boasts similar features to its larger counterpart, but in a more compact size. Its unique S-shaped swimming motion entices a variety of fish, while its ability to swiftly turn 180 degrees attracts even the most selective...

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it was originally released, the Basstrix Paddle Tail...

The Vatalion 190 is expertly designed to mimic the preferred forage of big bass, including Bluegill, Crappie, Perch, and Yellow/White Bass found in most North American waters. Its meaty profile and seductive action attract trophy bass and even the...