Swimbaits

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

Delivering realism and natural action that’s ready-to-fish in a pre-rigged package, the Berkley PowerBait Minnotator Swimbait is the perfect baitfish imitator for targeting multiple freshwater predators, especially bass. The integrated head and...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

Keitech's 4" Swing Impact Swimbait, a proven Tournament winner, is a versatile lure available in multiple sizes to suit various fishing conditions. The original two-tone color injection process, utilizing different salted plastics, ensures impeccable...

The Keitech 3.8" Fat Swing Impact Swimbait (6 Pack) is a versatile bait perfect for a variety of techniques and scenarios. The thicker design of the Keitech Swing Impact FAT is just as effective as the original, including for A-rigs, jigs, spinnerbaits,...

The X Zone Pro Series Mini Swammer has been over 5 years in the making to create the most versatile finesse swimbait on the market today.  The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle...

The True Bass team crafted unique color variations to mimic bait fish with our Little Head 4.5 swimbait. Ideal for single head and Alabama rig setups, this streamlined swimbait produces a strong wobble while remaining submerged. In addition, adding...