The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass Sleeper Gill 3.2" features a unique dorsal fin weed guard, inspired by the Dark Sleeper, that allows it to navigate through challenging areas. Its precise jungle-crawling ability makes it ideal for targeting specific areas such as weed beds,...

The Keitech 4" Easy Shiner (7 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these swim baits are adaptable to any type of fishing...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait is a must-have for any angler. Featuring high-quality...

  Experience incredible action and performance with the Big Bite Baits B5 Line Thru Swimbait. This expertly-designed lure utilizes an internal weight system for a powerful tail thump and body roll. Simply thread your line through the bait, attach...

Building upon the success of the widley popular Zoom Horny Toad and designed by Zoom’s touring pro-staff, the Zoom Uni-Toad Swimbait is a versatile as it is deadly. Molded with the same body as the original Horny Toad but with a single paddle tail...

Daingerous swimbait boasts lifelike fish anatomy, with a custom paddle-tail design that delivers irresistible swimming action that mimics the movement of baitfish. The flattened under-belly isolated ensures stability and reduces rolling during retrieval,...

The Bacca Burrito Medium Sinking Swimbait offers anglers an expanded range for targeting large fish, making it a versatile and effective option for catching giants. With its unique body shape and a weight half an ounce lighter than the previous model, it...

At 6 inches long, the 6th Sense Trace swimbait offers exceptional action and functionality with its 4-piece body that mimics lifelike swimming movements. It boasts an innovative interchangeable tail made from durable soft plastic and equipped with a...

The Keitech Swing Impact FAT offers anglers an exceptionally versatile bait that can be utilized with various techniques and in virtually any situation. The enhanced paddle tail of the Keitech Swing Impact FAT creates a unique swinging action that is...

With the 3-Inch Keitech Easy Shiner, you get the best of both worlds - a uniquely shaped body like the Shad Impact and an incredibly effective tail like the Swing Impact. Available in 4 sizes, these versatile swim baits are perfect for all fishing...