The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel...

The Rapala Crush City Mayor Swimbait, designed by Major League Fishing expert Jacob Wheeler, is a versatile and reliable swimbait that can be left on all season long. Its flat-sided body and boot tail create a subtle kicking action, making it...

The Keitech 4.8" Fat Swing Impact Swimbait (5 Pack) is a versatile bait that can be used in various fishing techniques and environments. It has a thicker design compared to the original version, but is still highly effective for A-rigs, jigs,...

The Megabass Dark Sleeper Swimbait 2.4" is scientifically designed to mimic bottom structure and attract fish with its lifelike paddle-tail action. Its soft fin conceals the top hook and reduces snag potential, while also providing immediate compression...

The Keitech Fat Swing Impact Swimbait (5 Pack) is an incredibly versatile bait that can be used with various techniques and in any situation. It features a thicker design compared to the original but is just as effective on A-rigs, jigs, spinnerbaits,...

"The Hangover" 6.25" Line-Thru Swimbait, created by expert swimbait designer Ben Milliken, combines the latest fishing technology with precise craftsmanship. Its unique trio of internal weight systems allows for precise depth and speed control, resulting...

The Megabass Dark Sleeper Swimbait 3" is expertly designed to accurately mimic real fish for targeting bottom structure. Its soft fin serves to hide the top hook on both sides, allowing for a subtle and realistic presentation as it bounces off the bottom...

Designed for maximum versatility and control, the innovative Megabass I-Slide 187R Intermediate allows effortless S-stroke action and stable performance in even the most challenging water conditions. The "R" Revolution model provides an exceptional...

The Megabass VATALION vibration/glidebait features a bite-triggering switchback glide action that is fine-tuned for any retrieval speed. Its ability to abruptly stop and slide in either direction makes it ideal for navigating through grass beds,...

Designed to be the ultimate anatomically correct baitfish imitation, the Basstrix Live Trix features a tall, slender, and keeled profile that makes it appear easily on the screen for anglers using forward-facing sonar. Built to pair perfectly...

Megabass Hazedong (7 or 10 Pk) is now available again for a limited time. Its uniquely tapered tail creates an enticing, undulating motion that attracts even the most sluggish fish. This versatile bait is perfect for drop shot or Carolina rig fishing and...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...