The ima Skimmer is unique among hard plastic topwater stickbaits in that only the ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole...

The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash...

The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash from the...

Featuring a silent construction void of any rattles, the Heddon Super Zara Spook is a large-profile topwater bait that’s perfect for fishing clear water or targeting highly pressured bass that shy away from aggressive topwater commotion...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for triggering big fish to bite. Featuring Boogerman’s...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t be able to resist. Moving in-tandem when...

The Heddon Super Spook Walking Bait with Dressed Treble is expertly designed for topwater fishing, featuring vibrant colors and reflective finishes to attract fish. It also includes rattles for increased attraction, as well as three sharp Excalibur...

The Heddon Feathered Treble Super Spook Jr Walking Bait is a premier choice for topwater fishing. With eye-catching colors and reflective finishes, it is specifically designed to entice fish and increase bites. The incorporation of loud rattles and three...