Top Water

Featuring a silent construction void of any rattles, the Heddon Super Zara Spook is a large-profile topwater bait that’s perfect for fishing clear water or targeting highly pressured bass that shy away from aggressive topwater commotion...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Introducing the Buckeye Lures Shocker Swimbait Jig Heads, an evolved version of the proven design that takes swimbait fishing to the next level. The Shocker boasts an innovative keeper design, firmly gripping all styles of soft plastic baits in place to...

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for triggering big fish to bite. Featuring Boogerman’s...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t be able to resist. Moving in-tandem when...

The Heddon Super Spook Walking Bait with Dressed Treble is expertly designed for topwater fishing, featuring vibrant colors and reflective finishes to attract fish. It also includes rattles for increased attraction, as well as three sharp Excalibur...

The Heddon Feathered Treble Super Spook Jr Walking Bait is a premier choice for topwater fishing. With eye-catching colors and reflective finishes, it is specifically designed to entice fish and increase bites. The incorporation of loud rattles and three...

Designed from its larger counterpart, the Snag Proof Zoo POP Topwater Walking Bait 3/8 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design, making it effortlessly "snag proof" even in the densest underwater...