Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

Built to generate a one-of-a-kind action and produce heart-stopping blow-ups, the Spro Creeper Topwater provides a totally unique presentation that bass have never seen before. Molded with a baitfish body shape and festooned with two metal wings, the...

The ima Skimmer is unique among hard plastic topwater stickbaits in that only the ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole...

The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash...

The Deps Buzzjet is a whole new concept in topwater lures, combining features from some of the hottest lures on the market today. Buzzjet offers a great walk-the-dog action with plenty of noise from the loud multiple rattle and plenty of splash from the...

Featuring a silent construction void of any rattles, the Heddon Super Zara Spook is a large-profile topwater bait that’s perfect for fishing clear water or targeting highly pressured bass that shy away from aggressive topwater commotion...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

Introducing the Zoo Kick, the next evolution in frog fishing! We've taken the original design of the Wobbletron  and upped the performance, features and color profiles into the Zoo Kick to elevate your fishing experience...

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...