Designed from its larger counterpart, the Snag Proof Zoo POP Topwater Walking Bait 3/8 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design, making it effortlessly "snag proof" even in the densest underwater...

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and an aggressive twitch, creating an impressive...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish hiding in cover. Its integrated hook design ensures a...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking the dog easier than ever...

The Megabass Pop-X, first introduced in 1996, revolutionized the traditional popper design by incorporating a gill system and meticulous attention to detail. While the stunning contours and hand-painted finish are visually appealing, the true innovation...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract muskies at various retrieval speeds and depths. The...

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System (patent pending), the Flap Slap can be fished at high speeds...

The Rebel® Pop-R has served as the benchmark for other topwater poppers for over 30 years. Every Pop-R contains a dressed treble hook with sparkling glitter strands for added shine. This tried-and-true surface lure delivers an explosive spitting,...

The River2Sea Rover 98 is a revolutionary walking bait that transforms a leisurely dog walk into an exciting sprint through the park. Its unique choppy, side-to-side slashing action, unlike the usual gliding motion, is sure to entice aggressive strikes...