Top Water

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks...

Introducing the Zoo Kick, the next evolution in frog fishing!

Delivering legendary performance that has been catching big bass for decades, the Boogerman Buzzbait is a staple among many professional and tournament anglers alike because it is known for...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t...

Designed from its larger counterpart, the Snag Proof Zoo POP Topwater Walking Bait 3/8 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design, making it...

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long distances. Its positioning within the body of the...

The Megabass Pop-X, first introduced in 1996, revolutionized the traditional popper design by incorporating a gill system and meticulous attention to detail. While the stunning contours and...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch...