Top Water

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract muskies at various retrieval speeds and depths. The...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a slow, shaking descent and a larger scent field for...

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System (patent pending), the Flap Slap can be fished at high speeds...

 The Berkley Fusion19 EWG Hooks are suitable for all levels of fishermen, ranging from beginners to experts. This versatile hook is highly favored for its ability to work with a variety of soft bait types and techniques. Each package conveniently...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the movement and intricacies of handcrafted wooden baits,...

The PowerBait MaxScent line features a potent scent that effectively lures fish like never before. This new material has a lifelike texture and natural colors that make it ideal for finesse-style bait presentations. Its soft, durable composition allows...

The Berkley PowerBait MaxScent 7" Hit Worm (10 Pk) is sure to be a top choice for both experienced anglers and big bass. With its powerful scent and versatile presentation, light-feeding bass will eagerly devour this bait. Its thick body and loose action...

Ideal for beginners or experienced fishermen, Berkley Fusion19 Weedless Wide Gap Hooks feature a discreet fluorocarbon weed guard that allows for easy pitching into dense cover. These hooks come in sizes 3/0 to #1 Needle point and are coated with...

The Rebel® Pop-R has served as the benchmark for other topwater poppers for over 30 years. Every Pop-R contains a dressed treble hook with sparkling glitter strands for added shine. This tried-and-true surface lure delivers an explosive spitting,...

The Buckeye Lures Spot Remover Pro Model Jighead is an excellent choice for skipping and features a built-in spring-style keeper that securely holds soft baits and maintains its effectiveness as a shaky head. This durable jighead also includes a...