Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth sliding action thanks to its expertly crafted wooden...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

With its innovative 'magnetic center of gravity' system, the Jackall Pompadour Walking Bait boasts custom metal wings that enable both slow and fast retrieve actions. The rear hook and prop also contribute to the lure's noise and splash. This topwater...

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

Experience the new generation of walking bait with Rover 128. Its unique side-to-side slashing action transforms a simple weekend dog walk into an adrenaline-pumping sprint through the park. Unlike traditional gliding action lures, Rover's choppy...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...