Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait...

With five arms and four blades, the 4.5 Frenzy A-Rig offers a bit more flexibility than its 3.5 counterpart while still being compact enough for fishing in grassy areas. The 2.8-4" size is the preferred swim bait size among anglers. WARNING: Cancer and...

The Picasso BFL Smackdown 5 Blade Jr. adheres to BFL/Costa Tournament regulations by limiting the number of blades and hooks to five and three, respectively. This compact size is perfect for targeting suspending fish and maneuvering around underwater...

The HogFarmer Baits Flex Rigs are expertly designed to enhance your umbrella rig presentation by creating a natural-looking frenzy of baitfish. Made with .035" wire, which is thinner than traditional HogFarmer umbrella rigs, these Flex Rigs pulsate and...

The Picasso School-E-Rig is the top-rated bass fishing tool of choice, crafted in the USA with high-quality American-made materials. Additionally, this rig is Lead-Free and made with durable plastic for the fish head, making it a safer and eco-friendly...

Purchase these simplified swimbait jig heads in bulk for your umbrella rig and SAVE! These jig heads offer the same design as the successful Divine Swimbait jig heads - without the paint scheme and 3D eyes. Each jig head includes a 3D head design with a...

After extensive collaboration with our expert team at 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, we are pleased to introduce the Divine Umbrella Rig Series. Hand-crafted with durable stainless spring wire and a 3D head design, this umbrella...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...