Winter Time Fishing

Winter fishing is all about slowing down, staying precise, and choosing the right tools for cold-water conditions. As water temperatures drop, fish become less active and tend to group up in deeper, more stable areas. Success during the winter months comes from using finesse techniques, subtle presentations, and baits that trigger reaction strikes from lethargic fish.

This category features proven wintertime baits and gear including finesse jigs, blade baits, jerkbaits, hair jigs, soft plastics, and terminal tackle designed for cold water. You’ll also find rods, reels, and line options built to maintain sensitivity and control when bites are light and conditions are tough.

Whether you’re targeting deep structure, suspending fish, or slow-rolling presentations near the bottom, these winter fishing essentials are selected to help you stay confident and effective all season long—when fewer bites mean every bite matters.

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  • Core Tackle The Hover Rig (3 Pk)

    Core Tackle The Hover Rig (3 Pk)

    Expert Tip: Get the most out of your Hover Rig by following these steps: First, place the hook point ¼" behind the worm's head. Then, carefully thread the worm up the hook shank until it reaches the weed guard/hook eye. Next, gently pull the...
    $5.99
  • Megabass Vision ONETEN Jr

    Megabass Vision ONETEN Jr

    The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...
    $23.99
  • Megabass Vision ONETEN+1 Jerkbait

    Megabass Vision ONETEN+1 Jerkbait

    The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...
    $24.99
  • Yamamoto 3" Zako (8 Pk)

    Yamamoto 3" Zako (8 Pk)

    Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmented body and forked tail allow it to excel as a vibrating jig trailer, and its...
    $5.99
  • Megabass Vision ONETEN+1 Jr. Jerkbait

    Megabass Vision ONETEN+1 Jr. Jerkbait

    The same tournament-winning features found in its larger counterpart can also be found in the Megabass Vision ONETEN+1 Jr. Jerkbait. Its smaller profile makes it ideal for catching pressured bass. By incorporating the same darting action and roll as the...
    $23.99
  • Evergreen FA Jerkbaits 87mm

    Evergreen FA Jerkbaits 87mm

    Expertly engineered with input from Bassmaster Elite Series standout Morizo Shimizu, the Evergreen FA Jerkbaits 87mm sets the global standard for jerkbaits, providing a precise and effective search tool. This meticulously crafted lure features a tungsten...
    $16.99
  • SPRO McStick 110 + 1 Jerkbait

    SPRO McStick 110 + 1 Jerkbait

    The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...
    $16.99
  • Strike King 5" Z-Too (4 Pk)

    Strike King 5" Z-Too (4 Pk)

    The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...
    $5.99
  • Lucky Craft Pointer 100SP Jerkbaits

    Lucky Craft Pointer 100SP Jerkbaits

    The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble and vibration when the retrieve is paused. Designed to...
    $15.99 - $17.99