Winter Time Fishing

Winter fishing is all about slowing down, staying precise, and choosing the right tools for cold-water conditions. As water temperatures drop, fish become less active and tend to group up in deeper, more stable areas. Success during the winter months comes from using finesse techniques, subtle presentations, and baits that trigger reaction strikes from lethargic fish.

This category features proven wintertime baits and gear including finesse jigs, blade baits, jerkbaits, hair jigs, soft plastics, and terminal tackle designed for cold water. You’ll also find rods, reels, and line options built to maintain sensitivity and control when bites are light and conditions are tough.

Whether you’re targeting deep structure, suspending fish, or slow-rolling presentations near the bottom, these winter fishing essentials are selected to help you stay confident and effective all season long—when fewer bites mean every bite matters.

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  • Evergreen FA Jerkbaits 87mm

    Evergreen FA Jerkbaits 87mm

    Expertly engineered with input from Bassmaster Elite Series standout Morizo Shimizu, the Evergreen FA Jerkbaits 87mm sets the global standard for jerkbaits, providing a precise and effective search tool. This meticulously crafted lure features a tungsten...
    $16.99
  • SPRO McStick 110+1 Jerkbaits

    SPRO McStick 110+1 Jerkbaits

    The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...
    $16.99
  • Lucky Craft Pointer 100SP Jerkbaits

    Lucky Craft Pointer 100SP Jerkbaits

    The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble and vibration when the retrieve is paused. Designed to...
    $15.99 - $17.99
  • Megabass Ito Vision 110 Jerkbaits

    Megabass Ito Vision 110 Jerkbaits

    The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. The tungsten Multi-Way Moving Balancer System (PAT.) not only fuels unparalleled action and...
    $24.99
  • 6th Sense Provoke 97X Jerkbait

    6th Sense Provoke 97X Jerkbait

    The Provoke series of jerkbaits was crafted by our expert anglers with specific elements in mind. The Provoke 106 has the ability to slow float or suspend, depending on the water temperature. Its uniquely designed tapered tail produces impressive darting...
    $13.99
  • Damiki Armor Shad 3" (15 Pk)

    Damiki Armor Shad 3" (15 Pk)

    Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...
    $4.99
  • SPRO McStick 110 Jerkbaits

    SPRO McStick 110 Jerkbaits

    Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales and gill plates, along with three razor-sharp Gamakatsu...
    $16.99
  • Berkley Stunna 112 +1 Jerkbait

    Berkley Stunna 112 +1 Jerkbait

    Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...
    $15.99
  • 6th Sense Provoke 97DD Jerkbait

    6th Sense Provoke 97DD Jerkbait

    The creators of the Provoke jerkbait series, including the Provoke 106DD, carefully incorporated multiple elements to achieve top-notch results. This lure has the ability to slow float or suspend, dependent on water temperature, in depths ranging from 4...
    $13.99