Winter Time Fishing

Winter fishing is all about slowing down, staying precise, and choosing the right tools for cold-water conditions. As water temperatures drop, fish become less active and tend to group up in deeper, more stable areas. Success during the winter months comes from using finesse techniques, subtle presentations, and baits that trigger reaction strikes from lethargic fish.

This category features proven wintertime baits and gear including finesse jigs, blade baits, jerkbaits, hair jigs, soft plastics, and terminal tackle designed for cold water. You’ll also find rods, reels, and line options built to maintain sensitivity and control when bites are light and conditions are tough.

Whether you’re targeting deep structure, suspending fish, or slow-rolling presentations near the bottom, these winter fishing essentials are selected to help you stay confident and effective all season long—when fewer bites mean every bite matters.

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  • Megabass Vision ONETEN Jerkbaits

    Megabass Vision ONETEN Jerkbaits

    The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. The tungsten Multi-Way Moving Balancer System (PAT.) not only fuels unparalleled action and...
    $24.99
  • 6th Sense Provoke 97X Jerkbait

    6th Sense Provoke 97X Jerkbait

    The Provoke series of jerkbaits was crafted by our expert anglers with specific elements in mind. The Provoke 106 has the ability to slow float or suspend, depending on the water temperature. Its uniquely designed tapered tail produces impressive darting...
    $13.99
  • Damiki 3" Armor Shad (15 Pk)

    Damiki 3" Armor Shad (15 Pk)

    Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...
    $4.99
  • SPRO McStick 110

    SPRO McStick 110

    Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales and gill plates, along with three razor-sharp Gamakatsu...
    $16.99
  • Berkley Stunna 112 +1 Jerkbait

    Berkley Stunna 112 +1 Jerkbait

    Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...
    $15.99
  • 6th Sense Provoke 97DD Jerkbait

    6th Sense Provoke 97DD Jerkbait

    The creators of the Provoke jerkbait series, including the Provoke 106DD, carefully incorporated multiple elements to achieve top-notch results. This lure has the ability to slow float or suspend, dependent on water temperature, in depths ranging from 4...
    $13.99