Winter Time Fishing

Winter fishing is all about slowing down, staying precise, and choosing the right tools for cold-water conditions. As water temperatures drop, fish become less active and tend to group up in deeper, more stable areas. Success during the winter months comes from using finesse techniques, subtle presentations, and baits that trigger reaction strikes from lethargic fish.

This category features proven wintertime baits and gear including finesse jigs, blade baits, jerkbaits, hair jigs, soft plastics, and terminal tackle designed for cold water. You’ll also find rods, reels, and line options built to maintain sensitivity and control when bites are light and conditions are tough.

Whether you’re targeting deep structure, suspending fish, or slow-rolling presentations near the bottom, these winter fishing essentials are selected to help you stay confident and effective all season long—when fewer bites mean every bite matters.

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  • Berkley Stunna 112 Jerkbait

    Berkley Stunna 112 Jerkbait

    Description Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait...
    $14.99
  • Diamond Baits 4.5 Bladed "Frenzy" A-Rig
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    Diamond Baits 4.5 Bladed "Frenzy" A-Rig

    With five arms and four blades, the 4.5 Frenzy A-Rig offers a bit more flexibility than its 3.5 counterpart while still being compact enough for fishing in grassy areas. The 2.8-4" size is the preferred swim bait size among anglers. WARNING: Cancer and...
    $19.99
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    6th Sense Bait Chamber "Jerkbaits"

    6th Sense Bait Chamber "Jerkbaits"

    The 6th Sense Bait Chamber is now available. It boasts a unique design that effectively safeguards your hardbaits from moisture, impact, and daily wear and tear. Precisely cut high-quality foam secures your hardbaits in place, reducing rattling and...
    $39.99
  • Picasso BFL Smackdown Jr (5 Blade)
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    Picasso BFL Smackdown Jr (5 Blade)

    The Picasso BFL Smackdown 5 Blade Jr. adheres to BFL/Costa Tournament regulations by limiting the number of blades and hooks to five and three, respectively. This compact size is perfect for targeting suspending fish and maneuvering around underwater...
    $24.49
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  • Core Tackle Hover Rigs (3 Pk)

    Core Tackle Hover Rigs (3 Pk)

    Expert Tip: Get the most out of your Hover Rig by following these steps: First, place the hook point ¼" behind the worm's head. Then, carefully thread the worm up the hook shank until it reaches the weed guard/hook eye. Next, gently pull the...
    $5.99
  • Megabass Ito Vision 110 Jr

    Megabass Ito Vision 110 Jr

    The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...
    $23.99
  • Megabass Ito Vision 110+1 Jerkbaits

    Megabass Ito Vision 110+1 Jerkbaits

    The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...
    $24.99