Worms

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

Introducing our latest addition to the renowned swimbait family - the Live Magic Minnow. At just 2 1/4", this micro swimbait is set to become a timeless classic. Its innovative and patented design, featuring "swim slots" and a pintail, delivers...

The NEW X Zone 2.75" Swammer is the ultimate finesse swimbait. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped body creating a unique...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

Staying within the recommended length for ensuring safety and comfort out on the water - this BassMooch No-Coil Kill Switch Safety Lanyard features a thick 4mm gauge, red plastic covered, steel wire that is 60 inches in length. This lanyard also comes...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike King's innovative Coffee Scent technology, which effectively...

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite dropshot baits, but it’ll do much more than that. You can split shot it, put it on a scrounger or...

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish...

The Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile...

  Designed to be the one of the most versatile soft plastic baits you can throw - the name says it all. It could be (hint hint) used for just about anything! Fish it on a forward facing sonar with a ned rig, swim head, drop shot, or as a trailer for...

The Zoom Bait Company’s U-Tail Worm may be the most universally beloved soft plastic worm on the planet, responsible for many novices’ first fish and high-level tournament wins alike. There are times though when fish want the same action in a...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...