XCite

Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years by Elite Series Pro Tyler Rivet this one of a kind pitching and flipping bait features a...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish simply can't ignore. Great for...

Tyler Rivet's (Bassmaster Elite Angler) creation is here and might possibly be the ultimate topwater walking bait.  Glass beads in the head give off a faint yet unique sound. The ball bearing in...