Yum

The YUM Baits YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to...

The YUMbrella Flash Mob Jr. features super tough stainless-steel, heat-treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel. Four (4) Colorado Blades offer more...

The Yumbrella 3 Wire Rig Kit includes everything you need to create an irresistible, multi-bait target for chasing predators. The rig centers around a lifelike, contoured head and three...

The YUM YUMbrella Flash Mob Jr. Willow Blade Baitfish Rig is made with super-tough, stainless-steel, heat-treated wire, strong snaps and swivels and is compatible with most types of rods and reels...

The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched...

The YUMbrella 5-Wire Flash Mob Jr. Kit makes fishing a castable umbrella rig more efficient and effective than ever. The kit comes complete with all the jigheads and soft plastics you need to catch...

The YUMbrella 3-Wire Flash Mob Jr. Kit makes fishing a castable umbrella rig more efficient and effective than ever. The kit comes complete with all the jig heads and soft plastics you need to catch...

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s...

The Yum YUMbrella Money Head Jigs are designed specifically for the multi-bait rigs like the YUMbrella rig. Offered in a baitfish profile head with a tough gloss overcoat, the Money Head Jigs are...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than...

The YUM FF Sonar Minnow required a perfect jig head to compliment the Classic-winning lure, so we met with Jason Christie and designed it! Hook after hook and shape after shape we forged together an...