Yum

The YUMbrella 5-Wire Flash Mob Jr. Kit makes fishing a castable umbrella rig more efficient and effective than ever. The kit comes complete with all the jigheads and soft plastics you need to catch...

The YUMbrella 3-Wire Flash Mob Jr. Kit makes fishing a castable umbrella rig more efficient and effective than ever. The kit comes complete with all the jig heads and soft plastics you need to catch...

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s...

The Yum YUMbrella Money Head Jigs are designed specifically for the multi-bait rigs like the YUMbrella rig. Offered in a baitfish profile head with a tough gloss overcoat, the Money Head Jigs are...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than...

The YUM FF Sonar Minnow required a perfect jig head to compliment the Classic-winning lure, so we met with Jason Christie and designed it! Hook after hook and shape after shape we forged together an...