Lipless Crankbaits

The Strike King Red Eye Shad Tungsten 2-Tap 1/2 oz is the top choice among professional anglers, thanks to its impressive productivity and reliable performance. This upgraded version takes things even further by introducing a unique tungsten sound...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight wiggle, and Liv-N-Sound® technology that mimics...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

Designed by our National Pro-Staff, the Red Eye Shad sets the standard for lipless crankbaits on the pro tour. With premium hooks, 3D eyes, and free floating rattles, this bait offers incredible action and comes in a variety of eye-catching paint jobs...