The Bagley Balsa B2 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel in fish...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2.75" Weight: 5/16oz Depth: 11'-13' WARNING: Cancer...

Expanding Shimano’s offering of freshwater lures, the Shimano Macbeth 63 Original Crankbaits are ideal for anglers cranking heavy cover and targeting fish actively feeding on bait in shallow water environments. Producing dynamic swimming action and...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

The ultimate solution led by the fusion of knowledge by Katsutaka Imae and Yuki Ito, the third assassin sent out by the I×I brand is I×I [BLOWLY]. Brawley introduced Ito's Hydrodynamics (PAT.P), which was established at Furious. The fat body...

New 1.5 concept from Lucky Craft to create a waking/shallow diving 1.5!  Special cupped lip gives the bait built in draft and hunting motion while lifting it higher in the column for fishing the surface down to 1-2 feet.  This is a limited time...

Ready to dive out of the package and haunt your lake’s offshore structure, the Deps Evoke 4.0 Squarebill Crankbait provides powerful action and brilliant cosmetics. Designed with a heavy curve throughout the body and fitted with a squarebill, the...

When you need to challenge big bass holding in deeper water with exacting Japanese quality, the Deps Evoke 3.0 Squarebill Crankbait is the easy solution. Designed with a heavy curve throughout the body and fitted with a squarebill, the Deps Evoke...

Designed with a heavy curve throughout the body and fitted with a squarebill, the Deps Evoke Squarebill Crankbait generates a tight wobble that is perfect for banging against shallow cover and working over the top of bass-bearing vegetation. Incredibly...

Coming straight from Japan, the Deps Evoke 1.2 Squarebill Crankbait delivers an exotic and enticing shallow water presentation that big bass will annihilate. Designed with a heavy curve throughout the body and fitted with a squarebill, the Deps Evoke 1.2...

Built to get bites near heavy cover, the Head Hunter Heavy Cover 1.5 Squarebill Crankbait is perfectly designed to fish near trees, rocks, dock pilings and boulders without getting snagged. Designed to go where most treble hooked baits...

A deep diving bite-sized snack for bass, the Head Hunter H12 Diver Crankbait creates quick reaction strikes through its erratic fleeing behavior. Great for covering water and finding where the fish are hiding, the H12 Diver Crankbait dives down...