Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for exploration of...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Developed and perfected for a span of two years, the patented S-CRANK design produces a powerful wobble motion and an unpredictable wandering retrieve. Its distinctive slalom action remains effective even at high speeds, as it veers off-course and then...

Designed by expert lure maker Phil Marks, the Strike King Pro Model 8XD and 10XD Crankbaits are perfectly suited for big fish and big bait situations. With free-floating rattle chambers, they emit a powerful sound that can reach up to 25 feet in depth...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with its multiple tournament victories and record-breaking...

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its unique bill and body profiles were carefully crafted to...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two VMC hybrid treble hooks, this OG Series creation is ready...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped profile and a short bill, providing wide wobbling...

Collaborating with pro-anglers and expert bait designers, Berkley has engineered the world-class Dredger 20.5 Crankbaits, combining the precision and durability of synthetic materials with the traditional charm and movement of handcrafted wooden baits...

The 6th Sense Cloud 9 Series offers a premier selection of mid-to-deep diving crankbaits. Its high-quality color schemes and detailed features make this series stand out among the rest - irresistible to fish. The custom bill and body designs guarantee...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...