Crankbaits

Experience the 6ft range with BIG-M2.0, a favorite among skilled anglers on lake Biwa like Shinji Sato. Designed with a low center-of-gravity, this crankbait creates a powerful and enticing flash...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the...

Designed by crankbait expert David Fritts, the Rapala DT Series lures dive quickly and stay in the strike zone longer, making them the top choice for tournament wins and record catches. These lures...

Designed by crankbait expert David Fritts, the Rapala DT20 Crankbaits are renowned for their fast-diving capability and extended time in the strike zone. In its debut year, the DT Series has taken...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for...

The Rapala DT Series crankbaits, developed by renowned crankbait expert David Fritts, have the unique ability to quickly dive and remain in the optimal fishing area longer than any other crankbait...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a...