Crankbaits

The Rapala DT Series crankbaits, developed by renowned crankbait expert David Fritts, have the unique ability to quickly dive and remain in the optimal fishing area longer than any other crankbait currently on the market. These crankbaits have recently...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller baitfish. Despite its compact size, the Speed N Jr...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The renowned Super Z is now available in a deeper diving Z3 version, offering superior castability and compact performance. Perfect for dominating deep water in wild ponds and large lakes, the Z3 can reach a maximum depth of 4m (13ft) with 8lb...

The Z-2's high-pitch action and efficient "bulldog" bottom contact is ideal for mid-range and large transition areas. With its compact size and weight, the Z-2 can dive to 10ft and enable longer, more precise casts thanks to Megabass' patented LBO II...

The Norman Deep Little N Crankbait is renowned for its exceptional performance among seasoned crankbait users and competitive fishermen. Its unrivaled ability to quickly and consistently reach depths of 9-12 feet is attributed to its unique and effective...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll principle, drives the ORC's compact body to perform...

Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...