Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Hybrid Hunter boasts a wide, flat shape and a distinct "L-Shaped" 90-degree bill, resulting in a vigorous hunting movement and a powerful rattle that provokes fish to strike fiercely. According to Strike King pro staffer Todd Castledine, the bait's...

As a renowned leader in the world of bass fishing, the Norman DD22 Crankbait consistently garners recognition as one of the most effective crankbaits available. With a proven history of success spanning decades, these powerful crankbaits can reach depths...

Hailed as an essential weapon for catching even the trickiest fish, the Wiggle Wart® crankbait is a legendary bait responsible for numerous fishing stories. Its unmatched side-to-side motion is effective at any speed, complemented by a prominent...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...

The Strike King 8XD Crankbait offers the perfect balance of size and action. This model has been designed specifically for anglers who want the same great action of the 6XD but with less torque than the 10XD. With all the same top-of-the-line features as...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish. Expertly designed to resemble shad in size, shape, and...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 1-5/8" Weight: 1/8oz Depth: 6'-8' WARNING: Cancer and...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...