Lipless Crankbaits

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Command the attention of suspended fish with the Bill Lewis Depthcharge Sinking Twitchbait, a deadly stick bait that creates aggressive reaction strikes from hungry predators. Built in an aerodynamic torpedo shape, the Depthcharge launches through the...

Designed to be rigged 8-16 inches in front of your topwater popper or walking style bait, the Bill Lewis Zig Zag Topwater creates a unique presentation that hungry fish feeding near the surface won’t be able to resist. Moving in-tandem when...

The Bill Lewis Scope-Stik Suspending Jerkbait features flattened sides and a bold action, making it highly visible on forward-facing sonar. Its innovative design revolutionizes bait detection at longer distances, providing a wider surface area for your...

The Strike King Red Eye Shad Tungsten 2-Tap 1/2 oz is the top choice among professional anglers, thanks to its impressive productivity and reliable performance. This upgraded version takes things even further by introducing a unique tungsten sound...

Expertly designed to target the elusive mid-section of the water column between 8-10 feet, the Bomber Gen 2 Fat Free Fingerling Crankbait is a compact yet powerful tool that consistently elicits strikes and lands fish. Its baitfish profile and rounded...

The Bill Lewis MR-12 Mid Range Crankbait 12 ft is a noteworthy addition to the MR Crankbait series. Developed by MDJ, these crankbaits are specifically designed to trigger bass in the deeper mid-ranges. With the ability to reach depths of up to 12 feet,...

  The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a balanced buoyancy and slow rise to the surface. It can...