Hard Baits

The Kelly J, expertly designed with the help of Lucky Craft pro staff member Kelly Jordon, features a deep profile that accurately mimics a baitfish. According to Jordon, it's as effective as using live bait. With a front and back prop, the Kelly J...

The redesigned Bass Mafia Coffin 2.0 3600 offers a reinforced ClearView lid, sturdy stainless steel hinges, and an enhanced single-latch design for easy opening and closing. Its heavy-duty injection molded base and anti-skid silicone rubber feet make for...

Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales and gill plates, along with three razor-sharp Gamakatsu...

From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

Both the Berkley Stunna 112 and 112 +1 come in two sizes, each with a diving depth ranging from 3’-6’ and 6’-10’ respectively. With a weight of 1/2 ounce and a fall rate of 1 foot per 8 seconds, the Stunna provides a slow sink and...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

The Cotton Cordell Crazy Shad is a topwater bait with dual spinning blades, perfect for chopping and rolling the surface water. It is often utilized for schooling fish. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

The creators of the Provoke jerkbait series, including the Provoke 106DD, carefully incorporated multiple elements to achieve top-notch results. This lure has the ability to slow float or suspend, dependent on water temperature, in depths ranging from 4...