The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Developed with input from some of the best smallmouth anglers in the country, the Omega Slayer Ned Heads are packed with performance enhancing features. Along the shank of the hook, the Omega Slayer Ned Heads are fitted with a wire screw spring around...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

Providing optimal sensitivity and feel in a smaller compact profile, the Picasso Tungsten Swinger Football Jig Head features a high-density 97% tungsten construction without any inferior plastic filler materials mixed in. Assembled with a...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

Perfect for adding a small amount of weight to your stick worms, neko rigs, swimbaits, and other soft plastics, the Freedom Tackle Tungsten Nail Weights help anglers customize the fall of their presentation to match the mood of the fish. More...

Offering a small compact profile that produces big bites in tough conditions, the Jewel Pee-Wee Football Jig HD is a finesse style jig that doesn’t lack in power. Built around a custom HD sickle shaped hook, the Pee-Wee Football Jig HD offers...

Ready to dive out of the package and haunt your lake’s offshore structure, the Deps Evoke 4.0 Squarebill Crankbait provides powerful action and brilliant cosmetics. Designed with a heavy curve throughout the body and fitted with a squarebill, the...

The Keitech Guard Spin Jig is the perfect finesse jig for heavily pressured waters. This jig features a compact design that will perfectly mimic small forage species. The Keitech Guard Spin Jig features a tungsten head that increases sensitivity as the...

The Keitech Guard Spin Jig is the perfect finesse jig for heavily pressured waters. This jig features a compact design that will perfectly mimic small forage species. The Keitech Guard Spin Jig features a tungsten head that increases sensitivity as the...

Crafted with an extreme attention to detail to achieve the perfect lifelike swimming action, the Storm Arashi Glide Glide Bait allows anglers to take advantage of one of the hottest, most effective techniques for targeting trophy bass...