Summer Collection

The Jewel Shad Spoon was realistically designed to closely mimic a real thread-fin shad in profile. It's unique thin design and proper weighting/balance makes it have an irresistable fall when presented to bass feeding on shad. This spoon also works...

The Keitech T-Bone Buzzbait is a wire-bait style buzzbait specifically designed for bass fishing. Its propeller, the heart of the buzzbait, features an original inline design that minimizes wobbling during retrieval, ensuring excellent straight-line...

It has been 20 years since the Bladed Jig was established as one of the most productive bass lures in History. Keitech’s version incorporates a radically different design years in the making. Many anglers use our Swimbaits as trailers for the...

The Fluff Flock Hair Jig is a premium, oversized jig designed to create a bigger, slower-falling presentation when fish demand a more natural look. Built with an enhanced blend of bucktail hair, feathers, and shimmering tinsel, this jig delivers a...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Developed with input from some of the best smallmouth anglers in the country, the Omega Slayer Ned Heads are packed with performance enhancing features. Along the shank of the hook, the Omega Slayer Ned Heads are fitted with a wire screw spring around...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

Providing optimal sensitivity and feel in a smaller compact profile, the Picasso Tungsten Swinger Football Jig Head features a high-density 97% tungsten construction without any inferior plastic filler materials mixed in. Assembled with a...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

Perfect for adding a small amount of weight to your stick worms, neko rigs, swimbaits, and other soft plastics, the Freedom Tackle Tungsten Nail Weights help anglers customize the fall of their presentation to match the mood of the fish. More...

Offering a small compact profile that produces big bites in tough conditions, the Jewel Pee-Wee Football Jig HD is a finesse style jig that doesn’t lack in power. Built around a custom HD sickle shaped hook, the Pee-Wee Football Jig HD offers...

Ready to dive out of the package and haunt your lake’s offshore structure, the Deps Evoke 4.0 Squarebill Crankbait provides powerful action and brilliant cosmetics. Designed with a heavy curve throughout the body and fitted with a squarebill, the...