Top Water

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

Berkley Fusion19 hooks cater to all skill levels, from beginners to experienced fishermen. The Offset Worm hook features a standard offset shank and round bend, making it perfect for Texas rigging. Additionally, each package includes soft-bait...

Water Wood Turbo Prop (TP) SMS is the perfect tool for bream bed fishing, as it builds upon the Carolinas' tradition of using double-propped topwater baits. Made with Marupá Pedra wood, it is heavier and easier to cast than balsa lures, ensuring...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at different retrieve rates and depths. With its durable design,...

The Water Wood Sugar Baby (SB) SMS has a unique appearance, resembling other finesse poppers, but its small size hides its impressive capabilities. With its deeply cupped face, this lure creates a large disturbance in the water, perfect for...

The SPRO Zero Minnow 130 boasts a versatile wake bait design that is highly effective in all fishing environments. Its exceptional castability, loud knocking sound, and #4 Gamakatsu treble hooks make it a must-have addition to your tackle box. Use it...

Berkley Trilene XT Filler Spools: Enhanced for Tough Fishing - The new and improved formula is now 45% more flexible and offers increased abrasion resistance and knot strength. An ideal choice for rough fishing conditions. WARNING: Cancer and...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum manageability. 270yd-330yd WARNING: Cancer and Reproductive...

Berkley PowerBait offers a proven formula that has been refined for over 25 years to create an irresistible scent and flavor, making it a favorite among novice and experienced anglers alike. The unique design slowly dissolves in water, releasing a...

The Buckeye Lures Mop Jig features hand-tied, dense living rubber and an extended skirt for a mop-like appearance. The unique head design enables the jig to maintain a defensive position, even when motionless. Complete with Double Rattles and a Mustad...

The Berkley Stunna is offered in two sizes, the 112 and the 112 +1, with diving depths of 3-6 feet and 6-10 feet respectively. Both models weigh 1/2 ounce and have a fall rate of 1 foot per 8 seconds. Its design creates a slow sinking motion and shimmy...

Time and again, heavy-cover, stained-water anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce...